Health is Wealth. The Master Plan considers SDG-3 as fundamental to human wellbeing. This is especially the case of youth and students: WHO reports that suicide is now the second leading cause of death among the aged 15-29. Of this 79% occur in countries deemed low-to-middle-income. The Master Plan pledges to allocate considerable resources to address this spike in human misery, recognizing that greater attention is needed now more than ever. 


“I Am With You”: Just four simple words with a world of meaning.   

As part of the Master Plan global initiative, we are proud to announce the #IAmWithYou campaign in order to raise awareness of and provide resources for, the millions of young people around the world suffering from depression, loneliness, and the suicidal ideations that can accompany them. As such, the #IAmWithYou campaign fits squarely within the fundamental objectives of the Master Plan’s efforts to promote SDG3.                 

According to the WHO, in 2016 over 62,000 people between 10-19 years of age took their life. In the years since this number has only increased, with predictions that this tragic trajectory will only continue. These figures, though disturbing, believe the far more widespread impact these suicides have on the family and friends of the deceased, with depression and thoughts of suicide having a hydra-like ripple effect across families, schools, and communities. Youth emotional despair is a global health crisis.     

The young and struggling need to know that they are loved and are not alone in their struggles. They need to hear from all of us who can help: “#IAmWithYou”. 

International Sports Week is a parameter of the global policy of the #IAmWithYouCampaign, which entails encouraging governments and all effective entities to invest in sports for the good health and well-being of all, particularly the youth. This week will add value to World Health Day and International Sports day which since its adoption at the UNGA, has become just an event. A week of sports will emphasize and prioritize our health particularly our emotional and mental health.  

The United Nations declared ‘’ Sport has proven to be a cost-effective and flexible tool in promoting peace and development objectives. In the 2030 Agenda for Sustainable Development sport’s role for social progress is further acknowledged: “Sport is also an important enabler of sustainable development. We recognize the growing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals, and communities as well as to health, education, and social inclusion objectives.”

It is also worth noticing that this is a cost-effective and productive policy for all governments to implement for the betterment of their citizens’ health. This policy was developed in consultation with over 20 of the youngest Members of Parliament, Psychological and physical research experts, and Sports Ministers from around the world. 

Committee on SDG-3


H.E.Amb.Keisha McGuier

Permanent Representative of GRENADA to the UN 


Mr.Christo Thomas

Chair, World Youth Group

chief delegate

Hon. Min.Mr.Sebastian

Minister of Sports of ECUADOR.


Hon. Ms.Mercy Chebeni

Member of Senate, KENYA


Hon.Mr.Braeden Biron John

Member of House of Representatives, PHILIPPINES

chief delegate

Hon.Ms.Ebba Hermansson

Minister of Riksdag, SWEDEN.

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